Why I do what I do

After posting the TED talk of Simon Sinek explaining how people do not buy what you do, they buy why you do it, I should explain why I do what I do.

I do what I do because I am sick of the small business, or the small in general, not having the same shot that the big guys have. I sincerely want to give those mom and pops a website and online marketing framework that can compete and beat the big-box stores when compared side by side.

As The Art of War would explain, the small have an advantage – they are quick and mobile while the big are slow and stationary. Big box communication must be passed through layers of middle-managers. Your communication, as a small business, comes from you. You think it, you post it. Make it fun. The big guys cannot make it fun.

I have an innate drive to help people. My business of providing a state-of-the-art website and other online marketing at a price that is affordable is remarkable. I haven’t had a client yet that wasn’t blown away.

People don’t buy what you do. They buy why you do it.

I do it because you are remarkable in one way or another. And you can need to tell the world about it.

Why are small businesses not using social media?

There seems to be three competing statements from small business owners and directors of organizations.

  1. I have a product or service that is remarkable, that would help people.
  2. I want more people to experience my product or service.
  3. I do not have the time or am not interested in using social media.

This, as you can probably tell, does not compute.

If #1 and #2 are true, #3 is inevitable, because that is where your customers, new or old, are… waiting to read about your product or service.

I am honestly asking. If a small business or organization is not using social media, a blog, and more, they either have more customers than they can handle, or something else. What is that something else?

The Coincidence of Invention

All of the musical instruments used in Mozart’s symphonies were invented before he was born, or at least before he started composing.

For decades, it seems, all of the world’s most accomplished physicists attempted to launch rockets. We have all seen the old, grainy footage of a tall rocket wobbling, gaining a few feet of altitude, before tipping to the side and exploding. We should consider that those were likely the best minds of that time, trying to achieve lift off and failing.

The tape measure was invented by a clothing designer. Just think of how many masters of carpentry and construction toiled with yard sticks, or whatever the hell they used before some clothing designer thought of the tape measure, with its sturdiness and recoiling action. Any rugged carpenter or contractor that arrived after the invention of the tape measure accomplished more and better work because of the spark in the head of delicate designer.

Any astrophysicist or rocket scientist that came after the cracking of the code needed for lift off never had to go back and figure out that first, once nearly impossible step.

There seems to be a great coincidence when it comes to the technology we enjoy. Agriculture made it possible for people to live in one place. Industrialization brought everyone closer together. The automobile made sprawl possible, which made communications necessary. Eventually we were going to combine the two into cell phones in automobiles. This all built up and made the personal computer needed to share even more data. All of these inventions were not possible without the trail of ideas that came before them.

Today, none of us that use the Internet to do our work could begin to explain the code behind the packets of information sent and received. I could not even explain half of the WordPress functions that I utilize to build websites in my business. If I was working at a time when WordPress was not developed, I would be screwed. Mozart (probably) did not know how the violin was constructed. He just knew how to weave its sound into the highs-and-lows of the oboe and percussion instruments.

Today, every person and small business has the same platforms available to them that the multi-national corporations have. Text, Tweet, Post, Blog, Video, open-source software – if we are not taking advantage of the appropriate tools, we are trying to re-learn how to launch the rocket.