After posting the TED talk of Simon Sinek explaining how people do not buy what you do, they buy why you do it, I should explain why I do what I do.
I do what I do because I am sick of the small business, or the small in general, not having the same shot that the big guys have. I sincerely want to give those mom and pops a website and online marketing framework that can compete and beat the big-box stores when compared side by side.
As The Art of War would explain, the small have an advantage – they are quick and mobile while the big are slow and stationary. Big box communication must be passed through layers of middle-managers. Your communication, as a small business, comes from you. You think it, you post it. Make it fun. The big guys cannot make it fun.
I have an innate drive to help people. My business of providing a state-of-the-art website and other online marketing at a price that is affordable is remarkable. I haven’t had a client yet that wasn’t blown away.
People don’t buy what you do. They buy why you do it.
I do it because you are remarkable in one way or another. And you
can need to tell the world about it.